All World Products Ltd / CBD Leafline

CBD Leafline was founded in 2019 and is owned by Paul and his wife, Sonia Shrive. Their CBD journey began when Paul first encountered the hemp/cannabis plant at the age of 15 during a business trip to Naorobi, Africa with his father. He witnessed how the African people used the plant for various purposes, including therapeutic and healing properties, as well as building homes, making rope, clothes, and soap. However, upon returning to the UK, Paul was informed that the plant was considered illegal and not recognised in the same way as in Africa. In 2016, the CBD industry started to flourish when CBD (cannabidiol) was categorised as a food supplement in the UK. This allowed the active ingredient to be added to products for consumption. Remembering his love for the plant, Paul and Sonia began researching the market and launched their range of CBD oral drops in January 2019. Their products included 12 options with different strengths and flavours. They made sure that their products contained whole plant hemp oil, not just CBD, but also included other beneficial compounds such as cannabinoids, terpenes, flavonoids, omega 3 and 6, and amino acids. They also made sure to comply with UK law by independently testing and verifying each batch of their products in a laboratory. Later in 2019, they expanded their product line to include a topical muscle balm and an all-over skincare oil. These products garnered interest and sold well, prompting them to continue developing and marketing their products with a focus on compliance and quality.